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Color your web writing
Using colourful or visual expressions is a key element of good web writing. Because they capture the imagination, lively expressions feed the attention of the reader. eMarketing specialist Nick Usborne asserts they also help create a human voice and establish a relationship with the user.
I personally collect, revisit, and share all the expressions I enjoy [...]
Concision fever
Short sentences and concision are essential elements of good Web writing. As a writer obsessed with concision – wishing to downsize any text to one powerful word – I’m mentally rewriting every long phrase I see.
Recently, I was doing so with the opening phrase of “Fever”*, a captivating Canadian short story from Sharon Butala:
“Cecilia had [...]
Writing for and about the Internet, by CP
I came across a couple of new things in “Writing for and about the Internet,” a chapter of The Canadian Press Stylebook*. Among them are a wise metaphor of the reader’s online experience, good practices for hyperlinks, and tips to get Web users to read more.
Picturing the Webreader
In my opinion, the CP gives the most accurate [...]
